Dealer Spike Opco, LLC Privacy Policy

Privacy Policy

Dealer Spike (“Dealer Spike,” “we,” “us,” or “our”) created this privacy policy (“Privacy Policy”) because protecting your private information is important and we are committed to safeguarding the information you provide to us. This Privacy Policy is intended to help you understand the terms and conditions surrounding the collection and use of your data and explains what personal information we may collect about you through our website, when we collect it, how we may use it, and who we may disclose it to.

By visiting our website located at https://dealerspike.ca/ (the “Site”), you are agreeing to the terms of this Privacy Policy.

Personal Information We Collect

Our primary goal in collecting your personal information is to enable us to personalize your interactions and experiences with our Site.

We may collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, to you (“Personal Information”). In particular, our Site has collected the following categories of Personal Information within the last twelve (12) months:

Categories of Personal Information	Types of Personal Information Collected
A. Identifiers	Name, telephone number, postal address, e-mail address, account name, IP address, visitor ID, or other information you voluntarily provide to initiate a purchase transaction or to opt in to receiving future communications from us.
B. Internet or other similar network activity	Type and version of browser, service provider, device identification information, any search engine or other referring site you may have used to locate our Site, and information regarding your interaction with the Site, application, or advertisements.
C. Geolocation data.	Signals from your device that allow us to determine your location, with reasonable precision.
D. Inferences drawn from other Personal Information.	Information regarding your interaction with the Site, application, or advertisements; browsing history

How Your Personal Information Is Collected

We collect Personal Information that you voluntarily give or have given through some other direct contact from you. This information may include your name, address, telephone number, e-mail address or other information you voluntarily provide to request a product demo, inquire about products and/or services, or to opt-in to receiving future communications from us. For example, if you complete an online form to request information, we may collect your information to provide a response, but we may also maintain your information after your request is complete so that we can quickly and easily respond to any future questions you may have. As a result, our collection and processing of your personal information is based upon your consent, our need to respond to your request, our obligations under law, and/or our legitimate interest in conducting our business.  

When you access our Site, we may also passively or automatically collect additional Personal Information and non-personally identifiable data regarding the means you use to access our Site and the content you view when you use our Site, for example, via cookies on our Site and/or device fingerprinting.

Information We Collect Through Automatic Data Collection Technologies

As you navigate through and interact with our Site, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

Details of your visits to our Site, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Site.

Information about your computer and internet connection, including your IP address, operating system, and browser type.

We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). Visit the Opt-Out & Unsubscribe Section below for information on how you can opt out of behavioral tracking on this website and how we respond to web browser signals and other mechanisms that enable consumers to exercise choice about behavioral tracking.

The information we collect automatically may include Personal Information, or we may associate it with Personal Information we collect in other ways or receive from third parties. It helps us to improve our Site and to deliver a better and more personalized service, including by enabling us to:

Estimate our audience size and usage patterns.

Store information about your preferences, allowing us to customize our Site according to your individual interests.

Speed up your searches.

Recognize you when you return to our Site.

The technologies we use for this automatic data collection may include:

Cookies (or browser cookies). Our Site may use “cookies” to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie to you.

Cookies can be used for various purposes such as to detect whether your device has accessed a particular online service before. We use cookies on pages to make your visit to our Site more enjoyable and to enable the use of certain functions, including the ability to identify units that has been previously viewed on your device. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Site.

Web Beacons. Pages of our Site and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

Third-Party Use of Cookies and Other Tracking Technologies 

Some content or applications, including advertisements, on the Site may be served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our Site. The information they collect may be associated with your Personal Information or they may collect information, including Personal Information, about your online activities over time and across different Sites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see the How to Exercise Your Rights and Contact Information section below.

Use of Your Personal Information

We may use or disclose the Personal Information we collect for one or more of the following business purposes:

to operate our Site and deliver the products and/or services you have requested, and for marketing purposes. If you do not provide Personal Information we ask for, it may delay or prevent us from providing products and/or services to you.

to respond to you regarding the reason you contacted us, or future marketing. Unless you ask us not to, we may contact you via phone or email in the future to tell you about specials or new products or services.

to respond to your inquiries and contact you about changes to the Site and/or the services.

to send you notices (for example, in the form of e-mails, mailings, and the like) regarding products or services you are receiving.

to inform you of other products or services available from us or our affiliates.

for more than one legitimate interest depending on the specific purpose for which we are using your Personal Information. A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests.

to share data with trusted partners or advertisers to help perform statistical analysis, send you email or postal mail, provide customer support, to arrange for deliveries, or for marketing purposes. All such third parties are prohibited from using your Personal Information except to provide these services to us, and they are required to maintain the confidentiality of your information.

to help diagnose problems with our server, administer the Site, conduct attribution reporting, personalize user experiences, and compile broad statistical data.

to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our policies; or to respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.

For any other purposes disclosed at the time the information is collected or to which you consent.

As described to you when collecting your Personal Information or as otherwise set forth in applicable privacy laws.

Who We Share Your Personal Information With

We may share your Personal Information with:

Our affiliates;

Service providers we use to help deliver our services to you, such as payment service providers, and geolocation service providers;

Other third parties we use to help us run our business, such as marketing agencies and data aggregators;

Original equipment manufacturers;

Third parties approved by you, including social media sites you choose to link your account to or third-party payment providers.

For any other purpose disclosed by us when you provide the information; and/or

With your consent.

In the preceding twelve (12) months, we’ve disclosed the following categories of Personal Information for a business purpose:

Category A: Identifiers.

Category B: Internet or other similar network activity.

Category C: Geolocation data.

Category D: Inferences drawn from other Personal Information.

If we are required to do so by law, or in the good faith belief that such action is necessary, we will disclose your Personal Information, without notice, to: (a) conform to the edicts of the law or comply with legal process served on our company or the Site; (b) protect and defend the rights or property of our company; and (c) act under exigent circumstances to protect the personal safety of users of our Site, or the public.

Data Retention

We retain Personal Information we collect from you for the period of time that is necessary to fulfill the purposes outlined in this Privacy Policy (for example, to provide you with a service you have requested or to comply with applicable legal, tax or accounting requirements), unless a longer retention period is required or permitted by law.

Access to Third Party Websites

This Site may contain links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to read the privacy statements of every website that collects personally identifiable information. This privacy statement applies solely to information collected by this Site.

Security

We take precautions to protect your information. When you submit sensitive information via our Site, your information is protected both online and offline. Whenever we collect sensitive information, that information is encrypted and transmitted to us in a secure way. We do not collect sensitive personal information in online forms you may voluntarily complete to indicate your interest in a unit or service. The computers and servers in which we store Personal Information are kept in a secure environment.

Children Under Sixteen

We believe that it is especially important to protect children’s privacy online. We do not knowingly collect Personal Information from children under the age of sixteen, regardless of the source. Nor do we share with any third party for any purpose whatsoever Personal Information from website visitors younger than sixteen years of age. If you are under the age of sixteen, you must ask your parent or guardian for permission to use this Site.

Your Rights

You may have certain rights relating to your Personal Information, subject to local data protection laws. Depending on applicable state or federal laws these rights may include the right to:

Access your Personal Information held by us;

Learn more about how we process your Personal Information;

Have us correct inaccurate Personal Information;

Erase or delete your Personal Information;

Restrict our processing of your Personal Information;

Receive the Personal Information you provided to us;

Transfer your Personal Information to another controller, to the extent possible;

Object to any processing of your Personal Information;

Opt out of certain disclosures of your Personal Information to third parties;

If you’re under the age of 16, or such other applicable age of consent for privacy purposes in relevant individual jurisdictions, opt in to certain disclosures of your Personal Information to third parties;

Not be discriminated against for exercising your rights described in this Section;

Not be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you; and

Withdraw your consent at any time (to the extent we base processing on consent), without affecting the lawfulness of the processing based on such consent before its withdrawal.

For Oregon Residents, at our option, we may provide you with a list of specific third parties, other than natural persons, to which we have disclosed personal data.

Where we process your Personal Information for direct marketing, you can exercise your right to opt-out at any time to such processing without having to provide any specific reason for such objection.

To exercise your rights, please see the information in the “How to Exercise Your Rights and Contact Us” section below. Your Personal Information may be processed in responding to these rights. We try to respond to all legitimate requests within one month unless otherwise required by law, and will contact you if we need additional information from you in order to honor your request or verify your identity. Occasionally it may take us longer than a month, taking into account the complexity and number of requests we receive.

Opt-Out & Unsubscribe

We respect your privacy and give you an opportunity to opt-out of receiving announcements of certain information at any time. Users may opt-out of receiving marketing communications from us by contacting us via email at [email protected] or call us toll-free at 800-288-5917. Users may also unsubscribe from newsletters by using the unsubscribe link at the bottom of the newsletter.

SMS Texting Services 

If SMS texting services are used on our Site, the information you consent to share in relation to our SMS texting service may be used to send you text notifications, conversational texts related to your inquiry, marketing messages, and requests for reviews. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.  Message frequency varies per user. Message and data rates may apply. Text HELP for help. Text STOP to unsubscribe. Carriers are not liable for delayed or undelivered messages.  

Accessing this Site

This Site is hosted on servers located in the United States. As such, your connection will be through and to servers located in the United States. Any Personal Information you provide during your visit will be processed and maintained on our web servers and other internal systems located within the United States. By using this Site, you consent to the collection and use of your anonymous data, Personal Information, and/or form submissions for the purposes of analytics and/or advertising.

Updates to this Privacy Policy

We reserve the right to change and update this Privacy Policy. These changes will be made when appropriate, and in a timely manner. We encourage you to examine our Privacy Policy from time to time to ensure you are aware of any changes we may have made. Your continued use of our Site following an update to the Privacy Policy indicates your agreement to the same.

How to Exercise Your Rights and Contact Information

If your Personal Information changes (i.e., email address, mailing address), or if you no longer desire to receive information from us, we will endeavor to correct, update, or remove your Personal Information from our records. If you have any questions or comments about this Privacy Policy, the ways in which we collect and use your information described above, your choices and rights regarding such use, or wish to appeal a decision, please do not hesitate to contact us at [email protected] or call us toll-free at 800-288-5917.

We may require that you provide us with certain information in order to verify your identity. We may ask you to provide:

Enough information to identify you (e.g. your full name, email address and phone number)

A description of what right you want to exercise and the information to which your request relates.

You may also opt out of receiving promotional communications at any time by using the “unsubscribe” link in emails or “STOP” number in texts.

If you wish to exercise your rights under CCPA or other applicable privacy laws, please contact us at [email protected] or call us at 800-288-5917. 

If we’re not able to verify your identity or verify that the person making the request is the person about whom we collected the information, we are not obligated to make a data access or data portability disclosure.

Any Personal Information we collect from you to verify your identity in connection with you request will be used solely for the purposes of verification.

Last Updated: October 6, 2026